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SBD Global/March 6, 2013/Marketing and Sponsorship

Cork County Signs New Three-Year Sponsorship Deal With Chill Insurance

Chill Insurance has signed a €1M ($1.3M) three-year sponsorship deal for the Cork senior and U21s football and hurling teams in one of the biggest deals in the Gaelic Athletic Association, according to Cormac Byrne of the IRISH INDEPENDENT. Chill takes over from mobile provider O2, which ended its sponsorship at the end of last season. A Cork County chairman said that "Cork's County Board had talks with a number of potential sponsors" before agreeing to the Chill Insurance deal. Cork is seen "as one of the most attractive brands in Irish team sport with strong hurling and football teams" (IRISH INDEPENDENT, 3/5). The IRISH EXAMINER reported "it is all but certain the new jersey will be worn by both footballers and hurlers for the double-header against donegal and Clare in Páirc Uí Rinn" on March 16. It is expected both teams "will again support the Mercy Foundation charity on their jerseys as they travel to Tyrone and Waterford for league encounters this weekend" (IRISH EXAMINER, 3/5).
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