Scudamore: FIFA Needs Businessperson Full Play To Market Brazil-Argentina Match Football Notes UEFA Concerned With Italian Match-Fixing U.S. Requests Extradition Of Jack Warner UEFA Tells La Liga To Accept Winter WC UEFA Says It Did Not Block FIFA Reforms Beijing Says Probe Will Not Affect Bid Football Notes FBI To Investigate Former FMF Execs
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/March 6, 2013/International Football
Report: Chinese Fans Drawn To Star European Players, As Leagues Look For Inroads
Published March 6, 2013
- The study found a total of 15.6 million football fans accross 14 teams' social media accounts. A significant increase from '11.
- 57% of the clubs analyzed have an official -- authorized -- presence the three platforms (Sina Weibo, Tencent, RenRen).
- 36% of the teams are not yet present on both major networks (Sina Weibo, Tencent) and 7% of the teams have not yet opened an approved official page on any of the social networks examined.
- The research found evidence to state the top reason for social media users to follow a team is the presence of celebrity footballers. Popular footballers such as David Beckham, Lionel Messi and Cristiano Ronaldo drive 40% of Chinese fans to follow a specific team.
- Another 26% of fans consider performance in the league as the main reason to follow a team's page.
The "Red Card: 2013 China Digital Champions League" report.