Argentine Players Confirm Strike Jérôme Valcke Appealing Football Ban FFA Warns Over A-League Expansion CSM Grabs AFC Broadcast Rights China Outspends EPL In Winter Brexit Could Deny England Hosting Chances Former SFA CEO Predicts Disclaimers Arsenal, Chelsea To Play Match In Beijing Football Notes CSL Club Reportedly Eyeing Postecoglou
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/March 6, 2013/International Football
Report: Chinese Fans Drawn To Star European Players, As Leagues Look For Inroads
Published March 6, 2013
- The study found a total of 15.6 million football fans accross 14 teams' social media accounts. A significant increase from '11.
- 57% of the clubs analyzed have an official -- authorized -- presence the three platforms (Sina Weibo, Tencent, RenRen).
- 36% of the teams are not yet present on both major networks (Sina Weibo, Tencent) and 7% of the teams have not yet opened an approved official page on any of the social networks examined.
- The research found evidence to state the top reason for social media users to follow a team is the presence of celebrity footballers. Popular footballers such as David Beckham, Lionel Messi and Cristiano Ronaldo drive 40% of Chinese fans to follow a specific team.
- Another 26% of fans consider performance in the league as the main reason to follow a team's page.
The "Red Card: 2013 China Digital Champions League" report.