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Lancashire Cricket Agrees To Stadium Naming Rights Deal With Emirates
Published March 1, 2013
MAKING PRESENCE FELT: Also in London, Andy Wilson wrote the deal "means that the Emirates name will be attached to two of this summer's five Ashes Test grounds." The third Test will be at Emirates Old Trafford, the fourth at the Emirates Durham Int'l Cricket Ground, and the fifth at the Kia Oval. Traditionalists "will be relieved" that the first two Tests are being staged at Trent Bridge -- Nottinghamshire "having insisted only this week" that it has no intention of selling naming rights to its ground, which its CEO Lisa Pursehouse compared to "selling our soul" -- and Lord's, where the MCC "seems highly unlikely ever to need to entertain the idea" (GUARDIAN, 2/27). Also in London, Neil Gardner reported a £32M ($48.6M) redevelopment is "due to be completed before the Ashes match in August," the first Test the ground has staged since '10 (LONDON TIMES, 2/28). Emirates Airline Exec Vice-Chair Maurice Flanagan said, "This association also highlights our continued investment in Manchester and the surrounding region, a hub which we see as vital to our operations in the U.K." (GULF NEWS, 2/28).