SBD Global/February 28, 2013/Media

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  • Spanish Football Federation Votes To Rescind Media Contract With Marketing Agency

    The Spanish Football Federation (RFEF) and its President Ángel María Villar voted unanimously to "rescind its contract" with marketing agency Grupo Santa Mónica Sports, according to Javier Metallanas of AS. The group had "the exclusive media rights" to La Roja since June 11, 2007. The RFEF cited "breach of contract" as the reason for its decision and said that "it reserves the rights" to sue the company, which sold the rights to the national team from Jan. 1 through the 2014 World Cup to Mediaset for €17M ($22.2M), "without consulting the RFEF." The sum is "half of what the previous deal with TVE was worth." Furthermore, Santa Mónica Sports owes the federation €13.6M ($17.8M). Villar said that starting now, the RFEF would "negotiate its media rights directly with operators" (AS, 2/26)

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  • Neo Sports Acquires TV Rights To All International Cricket Played In New Zealand Through 2020

    Neo Sports has secured the TV rights to showcase all domestic and int'l cricket played in New Zealand until '20, according to IANS. New Zealand Cricket's exclusive int'l broadcast and sponsorship agents Pitch Int'l "managed the sales process." The New Zealand deal for Neo "comes right at the back of securing the broadcast rights for the Asia Cup." The seven-year deal "includes 261 days of live cricket including 18 T20s, 63 ODIs and 36 Tests and includes rights for all of Asia excluding Middle-East" (IANS, 2/27)

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  • Chinese All-Star Game Achieves Record TV Audience With More Than 100 Million Viewers

    The 2013 Chinese Basketball Association All-Star Weekend held at the Guangzhou Int'l Sports Arena surpassed previous media outreach and achieved a new record TV audience. TV ratings from CSM Media Research demonstrate that the event surpassed the mile stone of 100 million viewers for the third consecutive year. The '13 event reached almost 115 million unique viewers in China -- either on CCTV-5 or one of the local channels (Beijing TV, Guangdong TV, Shenzhen TV, Shandong TV, Shanghai TV, Jiangsu TV and FJTV8) over the course of the weekend. China’s national sports channel CCTV-5 achieved a total of 100 million people watching at least part of the programming over the weekend. The average ratings of 8.84 million viewers on Sunday are in line with the coverage achieved from the most popular games of the regular season. In addition to the extensive coverage on the national network, exposure levels have increased due to Infront’s growing provincial broadcast network. In the urban regions of Beijing, Guangdong, Shanghai, Fujian and Shenzhen -- more than 20% of the population watched the broadcast coverage either on CCTV-5 or the local channel (Infront).

    Print | Tags: Media, Asia
  • DFB-Pokal Broadcasts Boost TV Ratings For German TV Channels ZDF, Sky

    German public broadcaster ZDF "recorded high ratings" for its broadcast of Tuesday's DFB-Pokal (German Cup) matchup between Kickers Offenbach and VfL Wolfsburg, according to Manuel Weis of QUOTEN METER. A total of 4.34 million viewers tuned in to the game, which started at 8:30pm local time. The number translated into a 13.7% market share. In the target demographic 14-49, Wolfsburg 2-1 victory received a 10.7% share. In addition, German pay-TV channel Sky exclusively showed the second DFB-Pokal quarterfinal game on Tuesday between Mainz and Freiburg. The exciting game, which Freiburg won 3-2 in extra time, attracted 210,000 viewers. In the target demographic, the game was watched by 70,000 viewers. Sky recorded a 0.7% market share in both categories for its coverage of the game (QUOTEN METER, 2/27).

    SPAIN:
    Pay-TV channel Canal+ 1's broadcast of the return leg of the Copa del Rey between FC Barcelona and Real Madrid was watched by 1.379 million subscribers. The number resulted in a 7.3% share. Real Madrid won the match 3-1 (VERTELE, 2/27).

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  • Media Notes: NZ's Sky TV Offers Customers Free PPV Movie After Fight Cut Short

    In New Zealand, Sky TV is offering customers who purchased the Sonny Bill Williams boxing match against Francois Botha a free pay-per-view movie after two rounds were cut from the bout. Fans paid a fee of NZ$39.95 ($33.04) to watch the fight earlier this month, "which was controversially cut from 12 to 10 rounds, leaving some customers feeling short-changed" (NEW ZEALAND HERALD, 2/27). ... Rogers Media company Sportsnet announced a five-year agreement with IndyCar for exclusive Canadian multiplatform rights to IZOD IndyCar Series and Firestone Indy Lights events, beginning with the Honda Grand Prix of St. Petersburg on March 24. Sportsnet will deliver more than 100 hours of racing coverage in 2013 across TV, online and mobile (Sportsnet).

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