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SBD Global/February 28, 2013/Marketing and Sponsorship

Sponsorships Nearly Sold Out For '14 FIBA Basketball World Cup

FIBA and the Spanish Basketball Federation (FEB) said that sponsorship sales for the '14 Basketball World Cup are nearly complete 550 days out from the event in Barcelona and Madrid. Partners include Turkey-based appliance brand Beko, the tourney's presenting sponsor. Spain-based sponsors include CaixaBank, Endesa, Iberia, San Miguel, Mutua Madrilena and Halcon Viajes. All companies have been granted exclusivity in their respective categories (FIBA).
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