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SBD Global/February 26, 2013/Media
Winter Sports Boost ZDF Weekend Ratings; Sky With New Season-Best On Sunday
Published February 26, 2013
SKY HIGH: DWDL's Krei also reported German pay-TV channel Sky set a new season-rating record for its early Sunday Bundesliga game. The matchup between Borussia Mönchengladbach and Borussia Dortmund attracted 970,000 viewers, which equaled a 4.8% market share. In the target demographic 14-49, the game recorded a 6.1% share. The game topped the previous record by almost 200,000 viewers. The late Sunday game between Fürth and Leverkusen attracted 600,000 viewers and received a 2.8% share in the target demographic (DWDL, 2/25).
FRANCE: OZAP reported pay-TV channel Canal+'s broadcast of David Beckham's debut with Paris St. Germain against Marseille was watched by 2.8 million subscribers. PSG's 2-0 victory also resulted in a 42% share (OZAP, 2/25).