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SBD Global/February 26, 2013/Marketing and Sponsorship

Marketplace Roundup: Borussia Dortmund Signs Sponsorship With Green Energy Company

Bundesliga club Borussia Dortmund has signed a new sponsorship deal with green energy company LichtBlick. The club will use the company's green energy brand Stron09 at its stadium, the Signal Iduna Park, its practice facility and its administrative building (LichtBlick). ... Handball company Kempa "will become the new official outfitter" of the German Handball Federation (DHB). The new five-year deal will take effect on July 1. Kempa, which was the DHB's official outfitter from '02-07, will replace adidas (DHB). ... German Handball Bundesliga (HBL) club MT Melsungen signed a new premium sponsorship deal with online electronics price engine billig.de. The company will be featured on the front of the team's jersey and receive ad space on the LED board at the Rothenbach-Halle (MT Melsungen). ... The Santa Catarina state government has agreed to sponsor the WTA Brasil Tennis Cup tournament. The event is taking place this week in Florianopolis (MAQUINA DO ESPORTE, 2/22). ... The Rugby League World Cup 2013 announced Hertz as the official vehicle hire supplier of the Rugby League World Cup 2013 (RLWC2013).
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