Ligue 1 Paris St. Germain officially unveiled its new logo which will go into effect next season. The club has chosen to capitalize on the strongest element of its brand: the city of Paris itself. The new emblem thus has the name "Paris" clearly brought to the forefront, with the Eiffel Tower at the heart of the logo. The base of the logo has the name "Saint Germain," which continues to be associated with the brand, along with the fleur de lys symbol. PSG President Nasser Al-Khelaifi said, "The evolution of the Paris Saint-Germain logo marks an important stage in the implementing of our ambition: namely making Paris Saint-Germain one of the world's greatest sporting brands" (PSG). LE FIGARO spoke with PSG Dir General Jean-Claude Blanc about a number of topics and below are some highlights of the interview. On the new logo highlighting the Paris brand: "At a moment where Paris St. Germain is transforming itself, it was indispensable to revisit the graphic symbols that represent the image of the club. It is an evolution but not a revolution. We want to preserve the roots of the club." On the ambitions of the club: "The ambition, is to quickly enter the closed circle of the top five European clubs. We want to build a worldwide brand. It is a new strategy in France." On the int'l development of the PSG brand: "We want to see the club's revenues progress. Developing international partnerships is an important element. To achieve this, we have to win quickly in terms of notoriety. The impact of the Paris brand and the important players that wear it now allows us to go into specific markets we have identified in order to sign local deals to diffuse the image and products of the club" (LE FIGARO, 2/22).
