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SBD Global/February 22, 2013/Marketing and Sponsorship

Somerset County Cricket Club Agrees To Sponsorship Deal With St. Austell Brewery

Somerset County Cricket Club announced the signing of the biggest sponsorship deal in its history with South West company St. Austell Brewery. The brewery will become the club’s title partner for the next three years from the start of this season. The deal will see the Tribute Ale logo appear on the front of the County Championship shirt and across the back of the YB40 and FLt20 shirts for the '13 season. St. Austell Brewery will also supply the clubs’ drinks provision for the start of the new season with Tribute, Proper Job and Trelawny all being served at the County Ground. CEO Guy Lavender said: "In the current economic environment this is extremely good news for the Club and having got to know the folk at St Austell we think this is a tremendous partnership for both of us. The next three year period will see us move the ground towards international status and we are delighted that St Austell is playing an important part in helping us to achieve that objective" (Somerset County Cricket Club).
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