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SBD Global/February 22, 2013/Marketing and Sponsorship

Marketplace Roundup: Premiership Rugby Leicester Tigers Sign StubHub Deal

Premiership rugby team Leicester Tigers have signed a deal with StubHub to become the team's official ticket exchange (Leicester Tigers). ... Sponsorium released its comprehensive report on global sponsorships for '12. Findings included the fact that in the U.S., 71% of partnerships are in sports, 19% higher than the global total (Sponsorium). ... German software corporation SAP announced plans to acquire Ticket-Web GmbH & Co. KG, a provider of ticketing solutions and niche customer relationship management software for sports and entertainment promoters (SAP). ... Red Bull has secured the title sponsorship rights of the Chinese Basketball Association All-Star three-point shoot-out. The event is on the first day of the CBA All-Star weekend (CBA). ... German 2nd Bundesliga club VfR Aalen "has signed two new sponsorship deals" with energy provider LogoEnergie and state-owned gambling brand Casino Baden-Baden. Both companies received ad space on boards in camera view (BOULEVARD BADEN, 2/19).
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