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SBD Global/February 22, 2013/Events and Attractions
British Isles To Host Six Days Of Giro D'Italia With Start In Northern Ireland
Published February 22, 2013
BIG INVESTMENT: In Dublin, Dan Keenan wrote Northern authorities are investing some £4.2M ($6.4M) which is "expected to generate" some £10M ($15.2M) for the local economy. It is "hoped further long term benefits will follow from the exposure of the event" in Ireland to the anticipated global audience of 775 million across 165 countries. Foster added that she "anticipated some 140,000 visitors would be attracted North to the race." Foster: “This is the opportunity to showcase Northern Ireland as an exciting destination, as a cycling destination and a prime location for major international sports events” (IRISH TIMES, 2/21).