Menu
Marketing and Sponsorship

Russian Club Zenit St. Petersburg, German Airline Lufthansa Talking Sponsorship

Russian champion Zenit St. Petersburg is "holding talks about reviving an old sponsorship agreement with Lufthansa," according to R-SPORT. The news was revealed by Lufthansa regional head Ronald Schulz. Lufthansa was one of Zenit’s sponsors between '09 and '10, but was not featured on the team’s shirt. Schulz said, "Now we are discussing our possible cooperation. It’s very interesting, but we should understand how we can be useful for each other in this sense." Schulz added that the new deal "could be different to the old agreement." He declined to discuss specifics. Schulz: "Our relations were even, as partners, now we are discussing various conditions that could be different from what went before." Zenit and Lufthansa representatives met Tuesday and "will resume discussions" March 19 in Moscow (R-SPORT, 2/20)

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/21/Marketing-and-Sponsorship/zenit.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/21/Marketing-and-Sponsorship/zenit.aspx

CLOSE