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Marketing and Sponsorship

Brazilian Club Palmeiras, Travel Agency CVC Agree To Sponsorship Agreement

Brasileiro B club Palmeiras and traveling agency CVC are set to announce a partnership, according to Camila Mattoso of LANCE NET. After almost a year working with Brasileiro club Corinthians, CVC has decided to partner with a second Brazilian club. The agency will offer Palmeiras fans travel packages to away games for the league, Copa do Brasil and Copa Libertadores (LANCE NET, 2/19).

WAITING TIME: MAQUINA DO ESPORTE's Rodolfo Gomes reported Brasileiro club Santos has been negotiating a title sponsorship deal with three companies and is awaiting a response "before the end of the week." Electronics company Philco has the club's proposal "in hand" and will give a response by Wednesday. Santos is asking for R$20M ($10.2M) annually to become its title sponsor (MAQUINA DO ESPORTE, 2/18).

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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