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SBD Global/February 20, 2013/Marketing and Sponsorship

Brazilian Club Palmeiras, Travel Agency CVC Agree To Sponsorship Agreement

Brasileiro B club Palmeiras and traveling agency CVC are set to announce a partnership, according to Camila Mattoso of LANCE NET. After almost a year working with Brasileiro club Corinthians, CVC has decided to partner with a second Brazilian club. The agency will offer Palmeiras fans travel packages to away games for the league, Copa do Brasil and Copa Libertadores (LANCE NET, 2/19).

WAITING TIME: MAQUINA DO ESPORTE's Rodolfo Gomes reported Brasileiro club Santos has been negotiating a title sponsorship deal with three companies and is awaiting a response "before the end of the week." Electronics company Philco has the club's proposal "in hand" and will give a response by Wednesday. Santos is asking for R$20M ($10.2M) annually to become its title sponsor (MAQUINA DO ESPORTE, 2/18).
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