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Marketing and Sponsorship

Williams F1 Team Signs New Deal With Experian, Renews Deal With Randstad

The Williams F1 team has signed a new multi-year partnership agreement with global information services company Experian. The company will provide data and analytical tools to clients around the world. The Experian logo will be visible on the chassis side and front wing of the Williams-Renault FW 35, and appear on each driver's overalls, their respective helmets, and team personnel's kit. In addition, the team renewed and upgraded its current sponsorship deal with global recruitment company Randstad. The partnership between Randstad and Williams will enter its eighth consecutive year. As in previous years, Randstad will appear prominently on the car's engine cover and cockpit surround, while also appearing on the front and back of all the team's apparel. In addition, Randstad branding will also appear on the drivers' cap (Williams F1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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