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SBD Global/February 20, 2013/Marketing and Sponsorship

Williams F1 Team Signs New Deal With Experian, Renews Deal With Randstad

The Williams F1 team has signed a new multi-year partnership agreement with global information services company Experian. The company will provide data and analytical tools to clients around the world. The Experian logo will be visible on the chassis side and front wing of the Williams-Renault FW 35, and appear on each driver's overalls, their respective helmets, and team personnel's kit. In addition, the team renewed and upgraded its current sponsorship deal with global recruitment company Randstad. The partnership between Randstad and Williams will enter its eighth consecutive year. As in previous years, Randstad will appear prominently on the car's engine cover and cockpit surround, while also appearing on the front and back of all the team's apparel. In addition, Randstad branding will also appear on the drivers' cap (Williams F1).
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