SBD Global/February 20, 2013/Marketing and Sponsorship
Scuderia Ferrari Signs Multi-Year Sponsorship Deal With Logistics Company UPS
Published February 20, 2013
Logistics company UPS expanded its sponsorship in motorsports by entering F1 racing through a multi-year sponsorship deal of Scuderia Ferrari. As part of the sponsorship, UPS will have significant visibility as the team competes in the F1 world championship across the globe. The UPS shield will be visible on the Ferrari F138 cars driven by Fernando Alonso and Felipe Massa, on their racing overalls, as well as the team's fleet of transporters and trackside equipment. UPS will also implement a comprehensive activation program across the organization on a global scale. UPS will become the official logistics and shipping sponsor for Ferrari and be fully integrated into the company's daily operations by providing delivery and transportation services (UPS). The multi-year agreement will also extend to the racing activities of Ferrari Corse Clienti, including participation in the FIA World Endurance Championship and an involvement in the European series of Ferrari Challenge Trofeo Pirelli championship (Scuderia Ferrari).
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