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SBD Global/February 18, 2013/Media

Sky Scores High Ratings With Bundesliga Game; Europa League Top On Sat.1

German pay-TV channel Sky "recorded high ratings" for its broadcast of Friday's Bundesliga game between Bayern Munich and VfL Wolfsburg, according to Manuel Nunez Sanchez of QUOTEN METER. The game, which started at 8:30pm, attracted 950,000 viewers. The number translated into a 3% market share. In the target age demographic of 14-49, Bayern's 2-0 victory was watched by 490,000 viewers, which equaled a 4.3% market share (QUOTEN METER, 2/16).

EUROPA LEAGUE: QUOTEN METER's Manuel Weis reported German private-TV channel Sat.1 "received top ratings" for its broadcast of Thursday's Europa League game between Borussia Mönchengladbach and Lazio. The game's first half attracted 2.84 million viewers and a 8.6% market share in the target demographic. During the second half of the game, the viewership increased to 3.30 million viewers and received a 13.1% market share. In the target demographic, the 3-3 draw obtained a 12.4% (QUOTEN METER, 2/15).
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