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SBD Global/February 18, 2013/Marketing and Sponsorship

Brasileiro Club Corinthians Negotiates Shoulder Sponsorship With Three Companies

Brasileiro club Corinthians is "looking for a sponsor for the shoulder area" of the club's jersey, according to Lucas Turco of MAQUINA DO ESPORTE. The team is negotiating with three companies, "whose names it would not reveal." The club would not comment "on the value it was searching for with the sponsorship." Corinthians added that there was no deadline "for the negotiations." If the club does reach a deal, "it should surpass R$50M ($25.5M) in sponsorships for '13." Currently, bank Caixa (title sponsor) pays R$30M ($15.3M), language school Fisk (sleeves) pays R$15M ($7.7M) and telecom TIM (numbers) pays R$3M ($1.5M). Corinthians "will not sell the space" on the lower back of its jersey in '13. The objective is to "increase the value of the other sponsorship spaces on the jersey" (MAQUINA DO ESPORTE, 2/15).
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