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SBD Global/February 18, 2013/Events and Attractions
Mo Farah Stands To Earn Record Appearance Fee For Two-Race London Marathon Deal
Published February 18, 2013
BREAKING THE BANK: In London, Rick Broadbent reported Farah is "still guaranteed to set one world record." Farah stands to earn more than £500,000 ($776,000) for a two-race deal that "allows him to dip his toe into this year’s event before making his full debut in London in a year’s time." London chiefs refused to confirm reports that he could earn as much as £750,000 ($1.1M) from the deal. However, it "seems more likely that he will smash the record for the highest appearance fee," which is around £250,000 ($388,000) paid to English distance runner Paula Radcliffe. Farah will "see his earnings pass the half-million mark thanks to Virgin add-ons." More significant than the money is the fact London Marathon organizers are "threatening to upset the elite field." None of what the organizers billed as the best field ever assembled "will get anything like Farah’s sum" (LONDON TIMES, 2/17).
DOWN THE ROAD: Also in London, Andrew Longmore reported Farah's coach, Alberto Salazar said that his runner "could target a 10,000m and marathon double" at the 2016 Rio de Janeiro Olympics. Salazar: "We will look at the schedule, but if the 10,000m is first, he would go 10,000m and marathon." That feat has only been achieved by Czech Emil Zatopek, who also won the 5,000m at the 1952 Helsinki Games (SUNDAY TIMES, 2/17).