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SBD Global/February 15, 2013/Olympics

Andy Anson To Support Struggling BOA After Resignation Of Andy Hunt

Andy Anson, CEO of England’s failed 2018 World Cup bid, "is part of a rescue mission to help sort the British Olympic Association’s chronic commercial problems," according to Charles Sale of the London DAILY MAIL. The BOA is forecast to make a £4M ($6.2M) loss in '12, with Team GB’s "hugely successful performance at the Olympics bizarrely not resulting in any new sponsors coming on board." The sponsorship debacle "led to the expected resignation" of CEO Andy Hunt. BOA Chair Sebastian Coe "will take a more hands-on role in the short term, with a six-strong staff management team reporting to him." He "will also bide his time before a decision is made over the skills required in Hunt’s successor." Coe’s priority "is to attract those elusive sponsors" and BOA independent Dir Anson, CEO of successful sports retailer Kitbag, "will spend time with the BOA commercial department to assist with that search." Anson was a former commercial director of ManU (DAILY MAIL, 2/13).
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