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Marketing and Sponsorship

Marketplace Roundup: Stade Rennais Agrees To Three-Year Extension On Jersey Deal

Ligue 1 club Stades Rennais has agreed to a three-year extension on its jersey sponsorship with employment services company Samsic Group. The company has sponsored the club for the past nine seasons (Stade Rennais). ... German logistics company Deutsche Post has extended its partnership with BMW Motorsport for the '13 German Touring Car Championship (DTM) season. Former F1 driver Timo Glock will steer the bright yellow Deutsche Post BMW M3 for BMW Team MTEK in '13 (Deutsche Post). ... Olympic triathlete Simon Whitfield, who participated in four Olympic Games, has signed a sponsorship deal with American Bicycle Group for the next three years (ABG). … Logistics company DHL has renewed its title sponsorship of South African-based Western Province Rugby Football Union for a further three years, beginning in ‘14, a year before the agreement was due for re-negotiation. The multi-million rand contract was signed because DHL saw a significant return on investment from its previous deal (WP Rugby). … The Tommy Hilfiger Group will be supporting Team England at the Ladies Golf Cup World Final later this month. Team England players will wear Tommy Hilfiger Golf apparel from the SS13 collection (England Golf).

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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