Marketing and Sponsorship

Nike, NBA Top List Of Most Innovative Companies In Sports By Fast Company Magazine

2.15.2013

Nike and the NBA have been named as two of the world's "most innovative companies in sports," according to FAST COMPANY. Nike was ranked first for "changing the game with FuelBand and Flyknit footwear." The NBA was ranked second for its "slam-dunk strategy to draw fans to its digital products." Among its achievements are 3.6 billion video views at NBA.com last season. The remaining companies in the top, in order, are sports pricing firm Qcue, UFC, anti-gravity treadmill AlterG, French equipment company Babolat, GE Healthcare, strength and conditioning brand CrossFit, video-indexing statistical engine Synergy Sports and mobile casino gaming firm Cantor Gaming (FAST COMPANY, 2/11).

PREVIOUS India's Hero MotoCorp Pulls Out Of Indian Premier League Sponsorship NEXT Marketplace Roundup: Stade Rennais Agrees To Three-Year Extension On Jersey Deal

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/15/Marketing-and-Sponsorship/Innovative-companies.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/15/Marketing-and-Sponsorship/Innovative-companies.aspx