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SBD Global/February 14, 2013/Marketing and Sponsorship

India's Hero MotoCorp To Sponsor International Hockey Federation Events

The Int'l Hockey Federation (FIH) "signed a major sponsorship deal" with motorcycle manufacturer Hero MotoCorp for all events of the world governing body to be held in India in the next four years, according to the PTI. The partnership will see Hero MotoCorp become the title sponsor of several field hockey events including the upcoming Hockey World League 2, the 2013 men's Junior World Cup, the 2014 men's Hockey World League final, the 2014 Champions Trophy and the 2015 Hockey World League final. FIH President Leandro Negre said that the world body "considers India as a major hub for the game." He "reiterated the world body's stand" on its commitment to the FIH. Negre: "The FIH is very clear about our commitment with Hockey India. I ask all of you to believe in HI because Hockey India is the future of Indian hockey, and not IHF" (PTI, 2/9).
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