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SBD Global/February 13, 2013/Marketing and Sponsorship

Marketplace Roundup: German Red Cross Celebrates 150 Years With DFB Partnership

The German Football Federation (DFB) and the German Red Cross "have agreed to a new partnership in celebration of the 150th anniversary of the humanitarian organization." The partnership will "focus on the issue of first aid in sports." The German women's national team "will contribute to the cause by participating at several Red Cross events" (SID, 2/11). ... German fourth-tier football club Carl Zeiss Jena has signed a new title sponsorship deal with solar energy company Walter. The deal, which runs until the end of the season, will see the company's logo featured on the team's jerseys. In addition, Walter will also receive ad space on boards in camera view and on the scoreboard at the Ernst-Abbe stadium (FC Carl Zeiss Jena). ... Provexis' Science in Sport has unveiled cyclist Chris Hoy as its latest signing (SIS). ... Skoda U.K. has signed a three-year sponsorship deal, which will see it become the official car of the Prudential RideLondon cycling festival. The inaugural festival is set to take place on Aug. 3-4 (Prudential RideLondon).

ON THE GREEN: Dutch golfer Daan Huizing has signed with IMG for worldwide management and marketing representation (IMG). ... Irish golfer Padraig Harrington has signed a long-term partnership with Clune Construction. The official pairing of Clune and Harrington emerged from an interim branding arrangement last year when Clune helped in the raising of funds for the Padraig Harrington Charitable Foundation (Clune Construction).
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