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SBD Global/February 12, 2013/Marketing and Sponsorship

Argentinian Club Boca Juniors Agree To Sponsorship Deal With Citroën

Argentinian club Boca Juniors have "signed a sponsorship deal" with French auto manufacturer Citroën, according to MAQUINA DO ESPORTE. The two-year deal will have the company's commercial presence "strategically located" inside the La Bombonera stadium. Terms of the deal "were not disclosed." Citroën will make vehicles available to the club's management, coaching staff "and some players." The company has other sponsorships in football including with the French Football Federation, Arsenal, Ligue 1 Paris St. Germain and La Liga club Celta Vigo (MAQUINA DO ESPORTE, 2/8).
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