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SBD Global/February 8, 2013/Marketing and Sponsorship
Australian Sports Codes Are At Risk Of Losing Sponsorships Following Doping Allegations
Published February 8, 2013
DEALS IN JEOPARDY: In Sydney, McCullough & Barton reported the NRL's A$100M ($103M) sponsorship deal with Telstra "could be in jeopardy" if the Australian Crime Commission report results in adverse publicity for the code. Telstra has been the naming-rights sponsor for the NRL since '01, and "renewed the deal for another five years in December." Telstra CEO David Thodey said, "Our brand image is tied up with those who we sponsor, so if there is untoward behaviour that we don't agree with, we would make our position very clear. We will always do that" (SYDNEY MORNING HERALD, 2/8). Also in Sydney, Bingemann reported if the "wrongdoing is found to be as widespread as the ACC suggests," Telstra sporting sponsorships worth millions of dollars "could be in jeopardy" (THE AUSTRALIAN, 2/7). In Melbourne, McKenzie & Baker reported a former supplier of nutritional supplements to the Fremantle FC "has been prosecuted and fined" A$3.1M for unlawfully importing unregistered substances. The company is the parent of sports nutrition business Nutrition Systems. Its sole director "is Perth fitness identity Danny Pavlovich" (THE AGE, 2/8).