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SBD Global/February 8, 2013/Marketing and Sponsorship

Gatorade To Sponsor Copa Bridgestone Libertadores For Fourth Consecutive Season

Gatorade "will stay on as sponsor" of the Copa Libertadores in '13 for a fourth consecutive season, according to MAQUINA DO ESPORTE. The company will have its logo on the reserve benches for all the games of the competition. Gatorade is also a sponsor of the Brazilian men's national football team, and more than 40 Brazilian clubs including Corinthians, Fluminense, Palmeiras, Grêmio, Atlético-MG and São Paulo (MAQUINA DO ESPORTE, 2/6).

MORE DEALS: MAQUINA DO ESPORTE's Rodolfo Gomes reported Brasileiro club Portuguesa "is very close" to closing a sponsorship deal with electronics company Steck (MAQUINA DO ESPORTE, 2/6). ... MAQUINA DO ESPORTE also reported marketing agency BR Sports has signed Brasileiro Santos player Bruno Peres. The agency will "manage the image of the player as well as his relationship with sponsors and fans" (MAQUINA DO ESPORTE, 2/6).
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