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SBD Global/February 8, 2013/Marketing and Sponsorship

Paris St. Germain Negotiates Partnership With Beckham's Former Jersey Sponsor In L.A.

One of "the first commercial effects" of David Beckham's signing with Ligue 1 club Paris St. Germain could be a partnership with nutritional company Herbalife, according to Arnaud Hermant of LE PARISIEN. The American company, which counts Barcelona striker Lionel Messi among its brand ambassadors, is the main jersey sponsor of Beckham's former team the Major League Soccer L.A. Galaxy. Even before Beckham's signing, PSG's management "was already negotiating with the American management of Herbalife." However, Herbalife France spokesperson Jean-Christophe Danchaud said that "he was unaware of such negotiations" and declined to comment on the report (LE PARISIEN, 2/7).
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