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SBD Global/February 7, 2013/Media
ARD Scores Top Ratings For World Ski Championships; Super Bowl With 40% Share
Published February 7, 2013
HANDBALL FLOPS: QUOTEN METER's Riedner also reported German sports channel Sport1 "had trouble reaching the marketing-important target demographic with its handball broadcasts." Sport1 was able to attract an average of 250,000 viewers to its broadcast of the handball DHB-Pokal (national cup) quarterfinal game between SG Flensburg-Handewitt and the Rhein-Neckar Löwen on Tuesday. The number equaled a slightly above average market share of 0.8%. However, in the target demographic only 40,000 viewers or a 0.3% market share tuned to watch the game. Therefore, Sport1 "wants to show, among other things, fourth-tier football games on Tuesday evenings over the next several weeks" (QUOTEN METER, 2/6).
SUPER BOWL HIGHS: QUOTEN METER's Manuel Weis reported "the ratings for Super Bowl XLVII on German private channel Sat.1 after 3am German time were even higher than the ones before." At 3am, an average of 730,000 viewers watched the NFL's season finale. The number translated into a market share of 28%. In the target demographic, the market share reached 38.9%. The game between the Baltimore Ravens and the San Francisco 49ers had its peak audience between 3:54am-4:46am, the game's fourth quarter. During this time period, Sat.1 attracted 690,000 viewers, and the market share reached 40.4%. In the target demographic, the game's decisive quarter was watched by 560,000 viewers (QUOTEN METER, 2/5).