Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

NBC Expects Sochi Games To Be Profitable, Will Air Extra Night Of Primetime Coverage

NBC expects the ‘14 Sochi Games to be profitable, a marked reversal from the $223M loss from the '10 Vancouver Games reported by former network owner GE. Speaking during a press conference Tuesday, NBC Sports Group Chair Mark Lazarus said Olympic advertising sales are "pacing extremely well." He added, "This will be a very good moment (financially) for our company." Lazarus said the net's ad sales and distribution deals, including a first-ever Winter Olympics deployment of every event live on digital platforms, have made it possible to avoid similar losses in Sochi. NBC's sales team has benefited from having an extra night of primetime programming to sell. The IOC added a dozen new sports events, such as snowboard slopestyle and team figure skating, and needed to expand the Olympics from 17 to 18 days in order to schedule the competitions. As a result, NBC Tuesday announced that its primetime coverage of the Sochi Games will begin a day earlier than usual (Mickle & Fisher, SportsBusiness Journal).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/07/Media/NBC-Sochi.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/07/Media/NBC-Sochi.aspx

CLOSE