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SBD Global/February 7, 2013/Marketing and Sponsorship

DEL Hamburg Freezers Sign Temporary Shirt Sponsorship Deal With Supermarket Kaufland

German Hockey League (DEL) club Hamburg Freezers have agreed to a temporary new shirt sponsorship deal with German supermarket chain Kaufland. The company's logo will be featured on the front of the team's jerseys at three home games. In addition, Kaufland will receive ad space on two boards in camera view, on the arena's video screen as well as on sponsorship boards at the O2 World Hamburg during the three home games. The Freezers are also planning additional public relations and promotional events together with the Kaufland Group. The games are on Feb. 22 against Hannover, Feb. 24 against Dusseldorf and March 3 against Cologne (Hamburg Freezers).
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