Menu
Marketing and Sponsorship

Omega Looks To Continue Sponsorship Of Dubai Golf Tournaments

Swiss watchmaker Omega VP & Int'l Sales Dir Raynald Aeschlimann "has expressed confidence" in extending the brand's five-year title sponsorship of the Dubai Desert Classic and Ladies Masters golf tournament when it expires next year, according to Ashley Hammond of GULF NEWS. Aeschlimann said that the "deal's continuity was important" for Omega, which is owned by The Swatch Group. Omega is "heavily associated with swimming and sailing," and is the official timekeeper for the Olympic Games and the PGA Tour. With golf set for re-inclusion into the Olympics in '16 after a 112-year hiatus, Aeschlimann suggested that "the firm's sponsorship could continue." Aeschlimann said of the sponsorship deal: "We are talking together [with the relevant parties] and we are looking forward" (GULF NEWS, 2/4).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/05/Marketing-and-Sponsorship/Omega.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/05/Marketing-and-Sponsorship/Omega.aspx

CLOSE