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SBD Global/February 4, 2013/Media
Sat.1 Lands Big Ratings For Middleweight Title Fight Between Sturm And Soliman
Published February 4, 2013
A NEW RECORD: A report by Germany-based research firm IFM revealed that the World Touring Car Championship has hit its ambitious mark of breaking its record TV audience and exceeding 500 million viewers worldwide. In '12, 144 TV channels aired at least one of the WTCC events, and this amounted to 1,081 broadcasting hours. A total of 512 million viewers watched WTCC on TV, which represented a 12% increase compared to '11 figures (IFM).