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SBD Global/February 4, 2013/Marketing and Sponsorship

Brasileiro Club Cruzeiro, TIM Agree To Three-Year Sponsorship Agreement

Brasileiro club Cruzeiro has agreed to a three-year sponsorship deal with Italian telecom company TIM, according to MAQUINA DO ESPORTE. Terms of the deal "were not disclosed." TIM Brasil Advertising & Brand Management Dir Livia Marquez said, "A partnership with a big football club like Cruzeiro is a fundamental part in our platform of supporting football." The logo of the company "will be exposed inside the jersey number" on the team's uniform as well as the team's training kit, advertising boards at the training ground and on the team's bus. In Brazil, TIM already has sponsorships with fellow Brazilian football clubs Corinthians, Palmeiras, São Paulo, Flamengo, Vasco, Grêmio, Internacional, Bahia and Vitória (MAQUINA DO ESPORTE, 2/1).
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