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Marketing and Sponsorship

Paris St. Germain, Fly Emirates Agree To $171M Five-Year Jersey Sponsorship

Ligue 1 Paris St. Germain has agreed in principal to a five-year, €125M ($171M) jersey sponsorship deal with Fly Emirates, according to Arnaud Hermant of LE PARISIEN. The deal, which is set to take effect in '14, represents "a sum never seen before in France." With bonuses, the agreement will be worth €25M ($34M) annually. The contract "has not been officially signed," as the last details are "still being written up" (LE PARISIEN, 2/2). THE NATIONAL reported Fly Emirates Senior VP Boutros Boutros said that the contract "should be completed this month." Boutros said, "We have a new contract for a new period for the coming five years. It's just with the lawyers. The principle has already been approved by our senior management and by the club itself." In the '11-12 financial year, Emirates Group's net profit was $629M, a 61% decline over the previous year. The company attributed the decline to "high fuel costs." Football accounts for the "highest number of sponsorships among all other sports that the airline champions" (THE NATIONAL, 2/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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