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Marketing and Sponsorship

Marketplace Roundup: Sturm Graz Renews Sponsorship Deal With Brewery Puntigamer

Austrian football Bundesliga club SK Sturm Graz has renewed its sponsorship deal with brewery Puntigamer for another three years. Puntigamer will continue to be the naming-rights sponsor of the club, however, the team will not feature the company's logo anymore. Puntigamer has been a partner of the club for 17 years (SK Sturm Graz). ... Financially struggling German Hockey League (DEL) club Dusseldorf EG has extended its sponsorship with health care systems company ClinicAll Vertriebs GmbH. The company will increase its financial contribution to the club. ClinicAll has been a partner of the DEG since the summer of '12 (DEG). ... Adidas and the European Handball Federation have confirmed that their long-standing partnership of more than 20 years will continue. The new agreement will run until the end of the '16 season. In addition to branding and advertising opportunities provided to adidas through the EHF’s top-level club and national team competitions, the cooperation will see further brand activation activities and the expansion of the merchandising program in both the EHF Champions League and at the Velux EHF Final Four (EHF).

NEW DEALS:
Australian Football League club Brisbane Lions have named National Storage their co-major partner until the end of the '15 season. National Storage joins insurance company Suncorp Group brand Vero as the co-major partner (Brisbane Lions). ... F1 team Lotus agreed to a new partnership with Processia Solution, which specializes in the customization, implementation and integration of Product Lifecycle Management solutions (Lotus). ... F1 team Force India has unveiled TW Steel as the team's new official timing partner. The Dutch watchmaker's logo will be featured on the F1 team's major brand platforms including the car, the drop-down timing monitors in the garages and on the driver's racesuit sleeves (Force India). ... Real estate sales organization Century 21 has become a sponsor of the 2013 ISPS Handa Women's Australian Open, which will be played at Royal Canberra Golf Club from Feb. 14-17. Century 21's branding will be visible on two holes from tee to green, as well as on the primary digital scoreboard and through other online and on-ground channels (Golf Australia). ... Brasileiro club Santos "is negotiating" a title sponsorship deal with bank Caixa Econômica Federal (MAQUINA DO ESPORTE, 2/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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