Premiership Rugby, Land Rover Renew Stadium Goods Tapping Into China McIlroy Not Rushing Equipment Decision Marketplace Roundup Paddy Power Betfair Increases Spending Lexus To Sponsor Australian PGA Event Boca Juniors Weighing Stadium Deal PSG Renews With Qatar Tourism Authority Marketplace Roundup Pro12 Rugby Extends Guinness Deal
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SBD Global/February 4, 2013/Marketing and Sponsorship
Marketplace Roundup: Sturm Graz Renews Sponsorship Deal With Brewery Puntigamer
Published February 4, 2013
NEW DEALS: Australian Football League club Brisbane Lions have named National Storage their co-major partner until the end of the '15 season. National Storage joins insurance company Suncorp Group brand Vero as the co-major partner (Brisbane Lions). ... F1 team Lotus agreed to a new partnership with Processia Solution, which specializes in the customization, implementation and integration of Product Lifecycle Management solutions (Lotus). ... F1 team Force India has unveiled TW Steel as the team's new official timing partner. The Dutch watchmaker's logo will be featured on the F1 team's major brand platforms including the car, the drop-down timing monitors in the garages and on the driver's racesuit sleeves (Force India). ... Real estate sales organization Century 21 has become a sponsor of the 2013 ISPS Handa Women's Australian Open, which will be played at Royal Canberra Golf Club from Feb. 14-17. Century 21's branding will be visible on two holes from tee to green, as well as on the primary digital scoreboard and through other online and on-ground channels (Golf Australia). ... Brasileiro club Santos "is negotiating" a title sponsorship deal with bank Caixa Econômica Federal (MAQUINA DO ESPORTE, 2/1).