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SBD Global/February 4, 2013/Marketing and Sponsorship

Marketplace Roundup: Sturm Graz Renews Sponsorship Deal With Brewery Puntigamer

Austrian football Bundesliga club SK Sturm Graz has renewed its sponsorship deal with brewery Puntigamer for another three years. Puntigamer will continue to be the naming-rights sponsor of the club, however, the team will not feature the company's logo anymore. Puntigamer has been a partner of the club for 17 years (SK Sturm Graz). ... Financially struggling German Hockey League (DEL) club Dusseldorf EG has extended its sponsorship with health care systems company ClinicAll Vertriebs GmbH. The company will increase its financial contribution to the club. ClinicAll has been a partner of the DEG since the summer of '12 (DEG). ... Adidas and the European Handball Federation have confirmed that their long-standing partnership of more than 20 years will continue. The new agreement will run until the end of the '16 season. In addition to branding and advertising opportunities provided to adidas through the EHF’s top-level club and national team competitions, the cooperation will see further brand activation activities and the expansion of the merchandising program in both the EHF Champions League and at the Velux EHF Final Four (EHF).

Australian Football League club Brisbane Lions have named National Storage their co-major partner until the end of the '15 season. National Storage joins insurance company Suncorp Group brand Vero as the co-major partner (Brisbane Lions). ... F1 team Lotus agreed to a new partnership with Processia Solution, which specializes in the customization, implementation and integration of Product Lifecycle Management solutions (Lotus). ... F1 team Force India has unveiled TW Steel as the team's new official timing partner. The Dutch watchmaker's logo will be featured on the F1 team's major brand platforms including the car, the drop-down timing monitors in the garages and on the driver's racesuit sleeves (Force India). ... Real estate sales organization Century 21 has become a sponsor of the 2013 ISPS Handa Women's Australian Open, which will be played at Royal Canberra Golf Club from Feb. 14-17. Century 21's branding will be visible on two holes from tee to green, as well as on the primary digital scoreboard and through other online and on-ground channels (Golf Australia). ... Brasileiro club Santos "is negotiating" a title sponsorship deal with bank Caixa Econômica Federal (MAQUINA DO ESPORTE, 2/1).
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