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SBD Global/February 1, 2013/Media

Clare Balding To Front Show On BT Sport That Will Put Focus On Female Athletes

BT Sport "has signed up Clare Balding to present a weekly show that will focus on major sports issues and aim to give women's sport a share of the spotlight," according to Mike Dawes of the London DAILY MAIL. Balding, highly praised for her coverage of the London 2012 Olympics and Paralympics, "will present and co-produce the show." Balding, who will continue to present racing for Channel 4 and work for the BBC, said: "I'm enthused by BT's vision for sports coverage in the future and particularly their support of women's sport, an issue about which I feel very strongly" (DAILY MAIL, 1/31). In London, Mark Sweney reported Balding "will interview major sporting names and discuss the issues of the week." A key part of the show "will be to look at women's sport." BT Sport Head Simon Green said: "We wanted to give Clare an opportunity to anchor her own weekly show, which we see as a flagship program for BT Sport. She excels at presenting a variety of different sports and she showed last summer what an accomplished live performer she is." Balding "will join former BBC colleague Jake Humphrey, who has been signed to front coverage of the 38 Premier League games a season BT paid £738M to secure last year" (GUARDIAN, 1/31).
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