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SBD Global/February 1, 2013/Marketing and Sponsorship

Santos Agrees To One Game Deal; Negotiates Season Long Title Sponsorship

Brasileiro club Santos has agreed to a "one game sponsorship with an electronics company" for Sunday's game against São Paulo, according to Rodolfo Gomes of MAQUINA DO ESPORTE. The company, whose name has not yet be released, "is also studying the possibility of extending the contract and becoming the title sponsor of the club for the entire '13 season." If these negotiations go well, the club will not charge the company for sponsoring Sunday's match. Santos is asking close to R$20M ($10M) annually to "become the team's title sponsor" (MAQUINA DO ESPORTE, 1/30).
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