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SBD Global/February 1, 2013/Marketing and Sponsorship
Marketplace Roundup: Rugby Football Union, IBM Announce Five-Year Agreement
Published February 1, 2013
MORE IS BETTER: The Int'l Volleyball Federation (FIVB) has extended its exclusive marketing, tournament organizing as well as TV rights deal with the Japan Volleyball Association and Fuji TV for another eight years to stage the FIVB Volleyball World Cup in '15 and '19. JVA and Fuji TV have hosted the Volleyball World Cup since '77, and since then the event has become the second-most prestigious tournament, only behind the FIVB World Championships (FIVB). ... F1 team Scuderia Toro Rosso has renewed its sponsorship deal with Canadian plastic and chemicals company Nova Chemicals for another year. It will be the third year that Nova Chemicals has been a partner of the team (Toro Rosso).