Norwich City Signs Mobile Gaming Partner Coca-Cola Holds Activation Of RWC ManU Kit Launch Generates Record Start New Ball Marks Mitre, Football League Deal Marketplace Roundup WSL Receives Interest From New Partners Betting Partners To Invest Over $23M Alibaba, Kobe Bryant Team Up Wales To Reveal Rugby World Cup Kit Wolverhampton Announces Flurry Of Deals
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SBD Global/February 1, 2013/Marketing and Sponsorship
Marketplace Roundup: Rugby Football Union, IBM Announce Five-Year Agreement
Published February 1, 2013
MORE IS BETTER: The Int'l Volleyball Federation (FIVB) has extended its exclusive marketing, tournament organizing as well as TV rights deal with the Japan Volleyball Association and Fuji TV for another eight years to stage the FIVB Volleyball World Cup in '15 and '19. JVA and Fuji TV have hosted the Volleyball World Cup since '77, and since then the event has become the second-most prestigious tournament, only behind the FIVB World Championships (FIVB). ... F1 team Scuderia Toro Rosso has renewed its sponsorship deal with Canadian plastic and chemicals company Nova Chemicals for another year. It will be the third year that Nova Chemicals has been a partner of the team (Toro Rosso).