MasterCard Renews UEFA CL Deal Sky To Split With British Cycling Palmeiras Ends Pro Basketball Team New Balance Launches Ad Campaign Marketplace Roundup JvM/sports Signs Deal With Ingolstadt Fenerbahce In Naming Rights Deal Talks Heineken Kicks Off RWC Sponsorship Marketplace Roundup Ronaldo Reaches Deal With Mint Media
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SBD Global/January 31, 2013/Marketing and Sponsorship
Marketplace Roundup: KFC Extends Deal With Melbourne Victory FC Through '15
Published January 31, 2013
ON THE F1 TRACK: Germany-based inspection company DEKRA "has agreed to an official partnership with the Sauber F1 team, and therefore will continue its long-standing relationship with new Sauber driver Nico Hülkenberg." The partnership between DEKRA and Hülkenberg "dates back to the beginning of the German's racing career." The DEKRA logo "will be featured on the side of Hülkenberg's cap" (MOTORSPORT TOTAL, 1/30). ... F1 team Scuderia Toro Rosso has renewed its agreement with Italian motor-racing equipment company OMP Racing for another year. OMP will continue to supply safety equipment and technical clothing for its drivers, Daniel Ricciardo and Jean-Eric Vergne, and the rest of the team (Toro Rosso).