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SBD Global/January 31, 2013/Marketing and Sponsorship

Athletics Brand New Balance Signs Multi-Year Deal With Athletics Ireland

U.S. athletic brand New Balance has been named as the new sponsor for Athletics Ireland in a multi-year deal. New Balance will supply the Irish track and field team with a full selection of team wear, including performance apparel for use in competition in all Irish events, World Championships and European Championships. New Balance will also supply training and warm up items and leisurewear for medal ceremonies, traveling and public appearances. The inaugural collection is patriotic green and white with a gold trim. Ireland was also New Balance's first foray into the European market in '78 when the brand manufactured in Tralee (New Balance).
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