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SBD Global/January 29, 2013/Media
More Than 5 Million Watch Australian Open Men's Final On BBC; Ratings Up In Austalia
Published January 29, 2013
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RATINGS UP IN AUSTRALIA: In Sydney, Michael Bodey reported TV ratings for the men's final were up 4% from last year. The Seven Network said that an average audience of 2.12 million viewers watched the match, with a peak audience of 2.64 million viewers. An audience of 2.18 million "stayed for the presentation" of the trophy at 11pm (THE AUSTRALIAN, 1/28).
THE AUSTRALIAN JOKER: DWDL's Alexander Krei reported pan-European sports broadcaster Eurosport "has obtained top ratings with its coverage of the Australian Open men's final." The match attracted 350,000 viewers or a 2.6% share. In the target demographic, Djokovic's third straight Australian Open victory "received a 2% share." Eurosport's coverage "had a peak audience of 530,000 viewers" (DWDL, 1/28).
BUNDESLIGA RATING: DWDL's Krei also reported German pay-TV Sky Deutschland "received high ratings for its broadcast of Sunday's Bundesliga game between Bayern Munich and VfB Stuttgart." A total of 1.11 million viewers tuned in to watch Bayern's 2-0 victory, which made it "one of Sky's highest-rated games of the season." The number translated into a 4.2% market share. In the target demographic, the game obtained a 6.3% share. In addition, Sky's Bundesliga simulcast on Saturday attracted 1.12 million viewers and obtained a 9.1% market share in the target demographic (DWDL, 1/28).
ON PAR: DWDL's Krei also reported German sports channel Sport1 "has received above average ratings for its broadcast of the Men's Handball World Championship final" between host Spain and Denmark. A total of 660,000 viewers tuned in to watch Spain's 35-19 victory. The number "equaled a strong 2.7% market share." In the target demographic 14-49, the game obtained a 1.7% share, which "is still clearly above the channel's average" (DWDL, 1/28).
LIGUE 1: In France, pay-TV channel Canal+'s broadcast of Paris St. Germain's 1-0 win over Lille was watched by 1.4 million viewers for a 5.7% share (OZAP, 1/28).