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SBD Global/January 29, 2013/Marketing and Sponsorship

South Africa Women's Cricket Signs Six-Year Deal With Momentum

The women's South Africa national cricket team has secured a six-year sponsorship deal with financial services group Momentum just before the Int'l Cricket Council Cricket World Cup. Cricket South Africa Acting CEO Jacques Faul said, "This is a landmark sponsorship for our national women's team, being the first significant financial backing they have ever received." Faul added that women's cricket was a "difficult product to sell because of its limited media exposure." Faul: "Women's cricket in South Africa has been badly neglected, and it's hugely challenging for the affiliates to give equal attention and allocate resources to all the different facets of the game" (Cricket South Africa).
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