Roy Keane Lashes Out At Alex Ferguson WC Win Could Impact Spanish Economy Emirates Sponsorship Most Recognized Star India Wins Cricket Sponsorship Bid Austrian Bundesliga Rejects Sponsorship Club Hockey League Sets Start Date S. Africa Matches Off As Nation Mourns Hong Kong Open To Move To October Sky Extends Champions League Rights F1 To Award Double Points For Final Race
SBD Global/January 28, 2013/OlympicsPrint All
The Labour Party has claimed that the government’s "failure to back school sport has left the Olympic legacy 'in tatters' just six months after the triumphant London Games," according to Sam Marsden of the London TELEGRAPH. Teachers and parents "have expressed dismay that Ministers are squandering the enthusiasm and passion generated by the success of last summer’s Olympics." Shadow Education Secretary Stephen Twigg claimed that the government "had failed to build on the once-in-a-lifetime opportunity created by the 2012 Games to improve children’s fitness." He said, "Six months on, the Olympic legacy is in tatters" (TELEGRAPH, 1/27).
NOTICING A DECLINE: In London, Toby Helm reported former Olympics Minister Tessa Jowell "has appealed for urgent cross-party talks to halt a decline in school sport." Jowell said, "These findings are very worrying but not surprising. But it is not too late to rescue the legacy. This government has got itself into a terrible bind by shutting down a world-class system of School Sport Partnerships and now pride is the only thing that is stopping them putting things back on course." At last summer's Games, Team GB won a record medal haul, "inspiring hopes of a surge in sporting participation and government action to boost the legacy." Six months later, 59% of parents said that "they have either seen a decline or no improvement in government support." Only 24% said that "support has increased" (GUARDIAN, 1/26).
A gagging order preventing businesses, which helped build London's Olympics venues from promoting their involvement in the 2012 Games, "has been lifted after the government paid the British Olympic Association" £2M ($3.2M), according to Robert Booth of the London GUARDIAN. The BOA estimates that thousands of companies, which had been frustrated by bans on associating their names with the summer Games, "will now benefit from the 'stardust' of an event rated one of the most successful in Olympics history." The decision "followed a campaign by companies involved in the Games for the right to include details of their involvement in marketing materials." Companies, which had not paid the IOC or LOCOG to sponsor the Games, "were prevented by law from using their involvement in marketing materials." Brendon Cross, managing director of STL Communications, which provided phones for the Opening and Closing Ceremonies said, "It has been incredibly frustrating not to be able to talk about this. There is still scope for us to take advantage. At long last good sense has prevailed." Asked why it did not provide the marketing rights for free, a BOA spokesperson said: "These rights have a value, and it is through the sale of Olympic marketing rights that we create revenues so we can provide high-performance support to our athletes during the Olympic Games" (GUARDIAN, 1/27).
Tokyo 2020 has added five official bid partners, bringing its total of corporate partners to 16. The five new signings consist of: Japanese food manufacturer Marudai Food, private label manufacturer EH, amusement facilities operator Maruhan, travel agency Toptour and Japanese homebuilder Daiwa House Industry (Tokyo 2020). ... The 10th edition of the IOC World Conference on Sport and the Environment will take place from Oct. 30 - Nov. 1 in Sochi, Russia. The biennial event is one of the IOC's key initiatives in the field of the environment and typically attracts hundreds of representatives (Sochi 2014).