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SBD Global/January 28, 2013/Media

Australian Open Women's Final Receives Top Ratings; AFCON 2013 With Weak Ratings

Pan-European sports channel Eurosport "received above average ratings with its live broadcast of the Australian Open women's final" on Saturday morning German time, according to Manuel Nunez Sanchez of QUOTEN METER. The women's final between Victoria Azarenka and Li Na, which started at 9:30am German time, was watched by an average of 100,000 viewers. The number translated into a 1.4% market share. In the target demographic 14-49, Azarenka's victory attracted 20,000 viewers, which equaled a 0.8% share. Both shares are above the channel's average share of 0.6% overall and 0.4% in the target demographic (QUOTEN METER, 1/27).

AFRICAN AFFAIR: QUOTEN METER's Sanchez also reported Eurosport's broadcast of the Africa Cup of Nations preliminary game between Algeria and Togo on Saturday evening "obtained weak ratings." The broadcast, which started at 7pm German time, attracted only 70,000 viewers. The game received a 0.2% market share. In the target demographic, Togo's 2-0 victory was watched by 20,000 viewers or a 0.3% share (QUOTEN METER, 1/27).
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