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Marketing and Sponsorship

Scottish Rugby Union To Let Supporters Help In Design Of Team's New Kit

The Scottish Rugby Union is "celebrating the most lucrative shirt sponsorship in Scottish rugby history" by inviting supporters to design the kit they want to see their heroes wear, according to Roddy Duncan of the Scotland DAILY RECORD. Scotland is the first major Test rugby team to be fully kitted out by Italian sportswear manufacturer Macron. Scotland specialist coach Paterson said, "Scots the world over take great pride in the team jersey. It’s so much more than a piece of fabric. It symbolizes Scotland and all our heritage and tradition. For me there was always a duty to fill the jersey and enhance that pride."  Edinburgh Managing Dir Craig Docherty will quit his post to manage the relationship between the SRU and Macron (DAILY RECORD, 1/25).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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