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SBD Global/January 28, 2013/Marketing and Sponsorship
UFC Signs Up Repucom To Track Growth, Effectiveness Of Brand In World Marketplace
Published January 28, 2013
WORLDWIDE EXPANSION: UFC just completed the first year of a seven-year broadcast agreement with Fox Sports Media Group, which included the broadcast of four annual live events on Fox, with additional fight cards and thousands of hours of programming broadcast on Fox's FX and Fuel TV. Repucom's research will also include programming such as the UFC reality series "The Ultimate Fighter," which is the longest-running sports reality show on TV. The show is in its 17th season in the U.S., with int'l versions in Brazil and Australia and additional countries expected to debut it this year. According to Nielsen, Fox's four bouts in '12 averaged 3.47 million viewers, FX's 13-episode "The Ultimate Fighter 16" series concluded in December and averaged 866,000, and UFC.com averaged 700,000 unique visitors during the season.