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SBD Global/January 25, 2013/Events and Attractions
Time Constraints Hinder Women's Call For Five-Set Grand Slam Matches
Published January 25, 2013
WOMEN'S FINAL TICKETS: In Melbourne, Richard Hinds reported the Australian Open women's final between Li Na and Azarenka "was not sold out" as of Thursday despite tickets having been "on sale for almost four months. With adult tickets costing A$294.90 ($308.64) and children's tickets A$279.90, "maybe the brevity of some women's finals had persuaded would-be ticket buyers the event did not stack up on a dollar-for-play basis." The "value-for-money final was supposed to have been" between Sharapova and Williams. But for the WTA Tour, trading Sharapova and Williams "for a popular woman from the lucrative Chinese market" in Li means "no commercial damage has been done." Sharapova's semifinal defeat "might even have a counter-intuitive outcome." The absence of the "world's most marketable female athlete (and, particularly, her shriek) will make the final more enticing for some" (THE AGE, 1/25).
WITH LOVE: The WTA will honor its four decades of growth and achievements throughout '13 with a season-long campaign named 40 LOVE. The campaign will showcase the pioneers of the game and the current stars that contributed to the ongoing success of women's professional tennis and the WTA (WTA).