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SBD Global/January 24, 2013/Marketing and Sponsorship
Tetley Brewery Named New Sponsor Of Rugby League's Challenge Cup
Published January 24, 2013
STARTING FRESH: The PA reported Rugby Football League CEO Nigel Wood has admitted that the "new season is likely to kick off next week without a sponsor for either of its domestic leagues but he believes commercial revenue will reach a record high before the end of the year." The RFL unveiled a deal with Tetley for the Challenge Cup but "is yet to conclude agreements for both Super League and the Championship." Wood said, "There are lots of positive dialogue, but we are not going to do any quick deals. There are no no-go zones but, if the deals are not right, we won't accept them" (PA, 1/23).